new adwords algorithm: reversed roles
Posted on October 13th, 2007 by kisscom
Landing page quality scores (QS), introduced by Google in 2005, are now less important than actual bid prices. Just in time for the 2006 holiday season, the change is forcing online retailers to pay more on ppc advertising - as well as cries that the new algorithm is biased and may create unfair advantages for some users, but not others…
More information about the new Google AdWords algorithm changes:
- Google Watch
- Threadwatch
- Traffick [Andrew Goodman]
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